澳門，2025 年 10月 8日 – 闊別六年，NBA 中國賽再度燃動澳門。這場籃球競技的巔峰對決，更因運動美學品牌 NBA ATELIER 的跨界參與，升級為潮流文化與運動精神交織的盛宴。以 “運動美學 × 多元聯結” 為核心的 NBA ATELIER，於 9 月 29 日至 10 月 12 日期間發起「穿型靈感之旅」主題打卡活動，將賽場熱血延伸至時尚領域，引領國慶檔沉浸式靈感風格體驗。
跨界聯動：把 “穿型美學” 種進賽場之外的城市肌理
作為以 NBA 基因探索多元生活方式的運動美學品牌，NBA ATELIER 將其 “低調、自由、多元” 的生活態度，具象化為遍佈澳門的五大主題打卡點。活動打破賽場與日常的邊界，通過 “服飾為載體、互動為橋樑” 的形式，邀請球迷與遊客親身探索 “生活的無界可能”，讓 NBA 的文化基因融入潮流日常。
五大打卡點带来沉浸式体验，精准串聯 “藝術、科技、時尚與運動” 的品牌內核：
聖馬可門店靈感開啟站：陳列 NBA ATELIER 全新系列單品，以服飾為媒介呈現當季潮流；參與者拍攝心動設計元素即可解鎖專屬穿搭方案，開啟個人風格探索。
鴻日廣場投籃問路快閃：融合籃球運動基因與打卡攻略，完成投籃挑戰即可揭秘全站互動動線，讓運動熱情成為探索靈感的鑰匙。
靈感驛站視覺藝術牆：以巨型海報打造沉浸式視覺打卡背景，憑合影可補蓋專屬印章，用藝術筆觸定格潮流瞬間。
零售快閃穿型解碼空間：聚焦 NBA 中國賽限定穿搭美學，通過場景化陳列演繹運動與潮流的融合密碼，詮釋新一代 NBA 美學風尚。
NBA HOUSE靈感裁縫鋪：結合AR技術打造虛擬衣櫥互動體驗，現場更有多重互動待你探索，用科技賦能風格創造，用趣味互動為你的靈感之旅增添樂趣。
潮動國慶：以多元互動啟動城市時尚活力
活動設置多層次獎勵機制 —— 從專屬穿搭方案、現場趣味互動到集章打卡兌換驚喜好禮，持續激發遊客與球迷的參與熱情。緊抓國慶黃金周客流高峰，NBA ATELIER 以潮流互動為城市注入時尚活力，為本地居民與遊客打造融合運動激情、藝術表達與生活創意的獨特記憶。
此次「穿型靈感之旅」不僅豐富了 NBA 中國賽的觀賽體驗維度，更將 NBA 的熱血基因轉化為品牌可觸摸的日常潮流，凸顯澳門作為國際旅遊休閒中心的文化包容與潮流底蘊。
【關於 NBA ATELIER】
NBA ATELIER 秉持 “Fit For Life” 理念，是以 NBA 基因探索多元生活方式的運動美學品牌。“ATELIER” 在法語中意為 “藝術工坊”，品牌以服飾為載體，呈現低調、自由、多元的生活方式。我們聯結藝術、科技、時尚等現代生活維度，拓寬外在表達邊界；同時塑造專注自我、探索人生的內在意識空間。NBA 的基因為多元生活探索賦予新視角，我們邀請您通過 NBA ATELIER 探索生活的無界可能，一同贏得自洽的生活與自由的心境，將 NBA 的文化與精神轉化為日常生活的創造力，享受成為自我創造者的探索旅程。
Six Years of Waiting, the Moment Finally Arrives: NBA China Games Return to Macao And Partner with NBA ATELIER to Unlock New Trends in Styling Inspiration
MACAO, October 8, 2025 – After a six-year hiatus, the NBA China Games once again ignited the excitement in Macao. This pinnacle basketball competition has been elevated into a grand spectacle where sports culture and trend culture converge, thanks to the crossover participation of sports aesthetics brand NBA ATELIER. Centered around the core concept of "Sports Aesthetics × Diverse Connections," NBA ATELIER launched the "Inspiration Journey" themed activity from September 29 to October 12. The activity extends the passion of the basketball court into the fashion field, offering an immersive inspirational styling experience during the National Day holiday period.
Cross-Border Collaboration: Infusing "Styling Aesthetics" into the Urban Fabric Beyond the Court
As a sports aesthetics brand that explores diverse lifestyles through an NBA lens, NBA ATELIER materialized its ethos of "subtle, free and diverse lifestyle" into five themed stations spread across Macao. Breaking the boundary between the basketball court and daily life, the event invites fans and tourists to personally explore the "unbounded possibilities of life" through the form of "fashion as a carrier and interaction as a bridge," integrating NBA’s cultural DNA into trendy daily life.
The five stations offer an immersive experience, connected the brand's core elements of "art, technology, fashion, and sport":
NBA ATELIER St. Mark's Square Store: Inspiration KICK OFF
Displaying the new collection items of NBA ATELIER, participants could unlock personalized styling ideas by photographing appealing design elements.
NBA ATELIER Sun Square pop-up display: Hoops Hint
Combining a basketball challenge with activities, completing the shooting challenge unlocks the interactive route of all stations, turning sports passion into the key to exploring inspiration.
WALL PANEL: Inspiration Hub
Provided an immersive visual backdrop with a giant poster; Capturing trendy moments through artistic expression.
NBA ATELIER POP-UP STORE: Style Decoding
Presented NBA China Games-exclusive styling aesthetics, It interprets the integration code of sports and fashion through scene-based displays, showcasing the new generation of NBA aesthetic trends.
NBA HOUSE BOOTH: The Tailor Shop with Inspirations
It combines AR technology to create an interactive virtual wardrobe experience, with more on-site interactive activities waiting for you to explore. It empowers style creation through technology and adds fun to your inspiration journey with engaging interactions.
Trendy National Day: Activating Urban Fashion Vitality Through Diverse Interactions
The activity featured a multi-tiered reward system—from personalized styling suggestions and collectible stamps to on-site interactive activities and offline inspiration journey—consistently boosting participation enthusiasm among visitors and fans. Capitalizing on the National Day Golden Week tourist peak, NBA ATELIER injected fashionable energy into the city through trendy interactions, creating unique memories that integrate sports passion, artistic expression and life creativity for local residents and tourists.
This "Inspiration Journey" not only enriched the NBA China Games viewing experience but also transformed the intense spirit of the NBA into NBA ATELIER tangible everyday trends, highlighting Macao's cultural inclusiveness and trendy heritage as an international tourism and leisure center.
【ABOUT NBA ATELIER】
NBA ATELIER adheres to the "Fit For Life" philosophy and stands as a sports aesthetics brand that explores diverse lifestyle through the NBA DNA.The term "ATELIER", which means "art workshop" in French, serves as the brand's namesake—with clothes as its carrier, the brand presents a low-key, free-spirited, and diverse lifestyle. We connect modern life dimensions such as art, technology, and fashion to expand the boundaries of external expression; while shaping an inner consciousness space focused on self-awareness and life exploration. The NBA DNA provide a new perspective for exploring diverse lifestyles. We invite you to explore the infinite possibilities of life through NBA ATELIER , to jointly pursue a life of self-consistency and a mindset of freedom, and to transform NBA culture and spirit into daily life creativity—embracing the journey of becoming your own creator.
